Author: Radio Dolomiti S.r.l.
Last saved by: Elena
Company: Microsoft

Press release 7 August 2014

MARCIALONGA HAND IN HAND WITH CRAFT
RENEWED PARTNERSHIP UNTIL 2017

CRAFT and Marcialonga keep running, skiing and cycling together until 2017
Marcialonga Cycling road race presenting sponsor renews its partnership  
Combinata Punto3 CRAFT combined event keeps its title sponsor
New Wave played a crucial role in the agreement

Marcialonga and CRAFT keep going strong and...together. Italy's famous sporting events and the Swedish sportswear brand have signed a partnership deal that will keep them tied through the next three years. CRAFT has been presenting the Marcialonga Cycling road race event over the past years and so it will next 14 June for the 9^th edition of the “Granfondo” event. CRAFT will also be the main supplier of the Marcialonga Skiing and Running events until 2017, and it will play as title sponsor of the unique combined event “Punto3”.
Sport as a discipline for good living, respect for the environment and the highest quality standards are common values and targets for both Marcialonga and CRAFT, and this renewed partnership aims to strengthen both in a historical moment which is definitely not easy to face from an economic point of view.
CRAFT has been pioneering sportswear since 1977, today it supports several international sport events, including Marcialonga, and trusts in its qualities and in its people who have been showing amazing organizational skills through the last four decades. 
The renewed partnership between Marcialonga and CRAFT has been signed thanks to New Wave, the company that distributes CRAFT products in Italy, whose CEO is Mario Bianchi, a sport passionate and a cycling amateur who took part in the last Marcialonga Cycling Craft race through the Dolomites.
The next Marcialonga event is scheduled on Sunday 7 September when the Marcialonga Running race will close the 2014 Combinata Punto3 CRAFT. 
Info: www.marcialonga.it