Title: Comunicato Stampa del 15 dicembre 2014
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Last saved by: Elena
Company: Microsoft

Press Release 30 December 2014

MARCIALONGA AND COOP NORWAY
SIGNED A THREE-YEAR DEAL

COOP Norway and the Italian ski-marathon go hand in hand
A three-year deal signed between the two
Cold temperatures in the Alps allow intense snow production
The 2015 Marcialonga (25 January 2015) goes live on TV in several countries

The soul of a popular race such as the Italian Marcialonga is made of associative spirit, voluntary work and cooperation in the widest sense of these terms. Local communities and organisers work together with a true and vibrant spirit of collaboration in order to create an incredible sport and social event that involves and entertain thousands from many countries and of different ages.
‘Marcialonga and the Trentino region as a destination are both well-known and loved in Norway and we are proud and happy to join Marcialonga for the next seasons’, said Vegard Dahl Hansen COOP Norway Sponsoring Manager after the three-year deal recently signed by COOP and the ski-marathon together with COOP Italia and COOP Sait. ‘For us, the cooperation with COOP Italia and COOP Sait is important, as we want to create international sponsorship cooperations and exchange knowledge across the borders’, continued Dahl Hansen and added, ‘ski is an important category for COOP shops in Norway, plus our long distance cross country team, Team Coop, will be racing at the Marcialonga race.’  
COOP Norway joins the historical partners of Marcialonga such as Cavit, Melinda, Trentingrana and Casse Rurali Trentine, plus ITAS and Snickers among the many.
In the Dolomites temperatures dropped in the past few days and 35 snow cannons are now at full speed in order to get the 70k-long Marcialonga track in perfect shape even before the end of this year. Or at least part of it, claimed OC President Angelo Corradini.
The Marcialonga event scheduled for 25 January 2015 will go live on RAI, but also in several other countries such as Norway, Denmark, Sweden, Russia, Czech Republic, Baltic States and even Greece. Eurosport channels will be covering the event delayed.
Info: www.marcialonga.it